Self-Discovery Sessions for Founders
Welcome to Scrapsi (Beta). A new, innovative online method to help early-stage founders cut through the noise and work out what they're actually building, and why.
Starting something can feel disorienting. There's pressure to have a niche, a pitch, a five-year plan - while the truth is you're still working out what you care about and what problem is really yours to solve. It's no wonder things can feel confusing or unclear.
Developed by Alex Wilding, a BACP-registered Counsellor who works within university enterprise departments supporting student founders, Scrapsi is a guided process inspired by the traditional practice of "scrapbooking." It's a supportive, creative process, creating a visual aid, helping founders connect with what actually matters to them, and ultimately create a collage of images that represent who they are - and the venture they may want to build.
Scrapsi combines...
▸ Creative, reflective techniques
▸ Maslow's Hierarchy of Needs
▸ Carl Rogers' Person-Centred approach
to help you get underneath the pitch-deck version of yourself and find the direction that's actually yours.
You will...
▸ Feel less alone in the uncertainty of the early stage.
▸ Feel supported by a proven, structured method.
▸ Get clarity on direction, instead of pressure to fake certainty you don't have.
▸ Walk away with a visual North Star for what you're building and why.
Demo Video
(With TBC, 13)
Maya's Final Scrapsi
The Facilitator
Alex Wilding BSc, MSc, MBPsS
Founder / Facilitator
Alex is a BACP-registered Counsellor with an MSc in Psychology and is a published academic. He works within university enterprise departments, where he's repeatedly seen early-stage founders who are talented and driven but stuck — not for lack of ability, but because they haven't yet worked out what they're actually for.
His approach is trauma-informed and inclusive, particularly for neurodivergent founders and those from minority backgrounds, including LGBTQ+ and ethnic minorities. Alex believes building something real starts with knowing what you're building it around — the hard part is rarely the execution, it's the clarity.